The Master programme Data Analytics & Economics combines state-of-the-art training in data analytics and economics, taking into account the demands of digitalisation. This makes it the first Master’s degree in Switzerland to combine data analytics with the economics of markets and organisations. Skills in both these areas are crucial to understanding, shaping and regulating future markets and organisations. Internet platforms, reommender systems and dynamic pricing are just some examples of current fields of application in which this kind of profile is in high demand.
The uniqueness of this Master’s programme lies in its combination. Students not only learn how to handle big data, work with artificial intelligence, and program in Python and R; but also to understand markets, evaluate strategies, and analyze the economics of platforms.